I am currently doing the Fundamentals of digital marketing certificate with Google Digital Garage and I recommend it. It explains the basics of online marketing, using YouTube Videos (with a transcript provided). Each lesson is followed by a few questions with a quiz at the end of each topic.
The topics include understanding search engines and how they help your business, how social media can be used for advertising, and ways you can advertise online.
The course is easy to do and each lesson can be viewed as many times as you want; you can go at your own pace and access it at any time. By doing the course, you will have a basic understanding of how online advertising works but you would need further qualifications if you wanted a job in digital marketing .
At the end of the course, you get a personalised Google certificate which you can print out. I can’t wait to put I have a Google qualification on my CV!
- Looks great on your CV and shows you are motivated to learn
- It’s free!
- Info on helpful online tools, like Google keyword planner and Google analytics
- Can be repetitive
- The end of topic quiz can be guessed, there is no requirement to understand it
- It only covers the basics